Property Expo
Category Property News
THE LARGEST PROPERTY EXPO IN SOUTH AFRICA
The Property Show is held annually in Cape Town, Johannesburg, and Durban.
In response to the global Covid-19 pandemic and cancellation of physical events, Private Property found an innovative way to still engage with the property audience by creating a virtual expo.
The property expo was held over two days in October 2020 and enjoyed great participation from investors, bond originators, property investors, estate agents, and visitors who were looking for property information and advice to further advance their property journey.
Over 5000 people registered to attend the show on the first day and over 5,000 people participating per day. The show recorded a total of 4,926 views of exhibitor booths, which was great for the 22 exhibitors who participated. Attendees were also able to download documents and brochures on the platform, a total of 2352 documents were downloaded.
Property visitors were able to access the content in the specially built platform, as well as access the content on the Private Property Facebook and YouTube channel.
For the most part, the show attracted investors and landlords, followed by first time buyers who constituted 30% of the registrations. There were also tenants and people looking to buy property who attended the show.
The event had different infotainment segments, including bond origination, lending, property buying/selling advice, inspections, property development, and estate agents' advice.
Author: LRE Media